Good for Climate Biodiversity and People

Harmony in Tourism and Development
Simply Good for People Planet and Place


Committed and structured to ensure tourism has a net positive impact for climate, biodiversity and local communities

Sustainability is such an important outcome of Covid , I am , therefore, ready to support TLC , as they strive to support a sustainability position of tourism development in leaping forward to protect our environment, our societies and our economies and thus sustaining life on earth.
Taleb Rifai, Former Secretary General UNWTO

Maldives’ economic dependence on tourism makes it absolutely essential we continue to focus on sustainable tourism development, whilst we embark on nationwide tourism expansion initiatives and celebration of our tourism industry’s Golden Jubilee in 2022.
We endorse the TLCs sustainable tourism initiative to Reset Tourism Sustainably

(Dr. Abdulla Mausoom, Minister of Tourism, Maldives)

1. Objectives

We want to set out a vision of a sustainable, outcome focused, approach for tourism and the construction of tourist resorts and destinations that has a net positive impact for biodiversity, people and climate.
We have been provided an opportunity to RESET our industry and approach
That identifies a destination and/ or its services as being Good for People, Planet and Prosperity
That has sustainability and wellness factored into the design and build of resorts and destinations from the very start
With an emphasis on sustainability guided by being in Harmony with Nature and supported by Harmony principles
That creates an ambition for business and consumers that is “Beyond CO2 Neutral” and considers the full impact of industry on biodiversity, habitat, water, land, sea, people, and places
That lets consumers and travelers know that their holiday is benefiting themselves, the destination, and the planet
That enhances the capital funds available towards activities that Preserve, Protect and Restore the natural environment, locally and globally

2. What is the Harmony Golden Ratio?

• MEASURE – We support the scientific validated measure of Harm Impacts across Climate, Biodiversity and People
• MITIGATE – We act as consultancy to advise on harm reduction approaches activities including offset approaches that reduce carbon but enhance biodiversity. We enable customers to engage in the offset of harm, by putting a financial value to that harm, per item, per service, or per customer
• COMMUNICATE – We believe that the customer should be an integral part of the the reduction and mitigation of harm impacts and the most effective way to do that is engage them with effective and transparent communication that lets the guest/ customer know how you are tackling and improving your sustainability approach.
We are a signatory to endorse science and evidenced based, high-integrity, voluntary carbon markets as supported by the Taskforce for Scaling Voluntary Carbon Markets

What is in it for the Business?
• MARKETTING/ BRANDING - An authentic, verifiable and simply to understand message, that the business is a Good for: People, Biodiversity and Climate.
• INCREASE REVENUE and PROFIT – Authentically sustainable business can charge more
• ATTRACT and RETAIN STAFF and CUSTOMERS – Business that are sustainable draw and keep quality staff, and customers

The Harmony Golden Ratio differs from other Sustainable Tourism accreditation kite marks in that is:
Outcome and Impact based and Simply and Accurately Describes to the Consumer the impact your business has on the natural environment and people; it is either:
- Carbon Neutral
- Carbon Negative
- Greenhouse Gas Neutral (Climate Caring)
- Greenhouse Gas Negative (Climate Improving)
- People Planet & Place Impact Aware (Working for People Planet & Prosperity)
- People Planet & Place Positive (Good for the People Planet & Prosperity)

The Approach identifies the financial costs of the positive AND negative impacts a destination or organisation has upon the environment, the location, and people.

The Harmony Golden Ratio sits above as an outcome measure and framework that compliments the range of “sustainable management systems, processes and outputs” that form the basis of most environmental accreditation marks in tourism (eg. Green Globe) and construction (eg. BREEAM). These output and process driven accreditations are valuable and set detailed sustainability management delivery plans for improvement.

For Harmony, organisations are expected not just to achieve a socio-environmental cost of harm, and address this, but are required to put in place action plans to reduce their negative impacts.

The Harmony Golden Ratio identifies for consumers and business the TRUE COST of their business model, taking into account, the impacts on people planet and place, enabling business to price their services appropriately and fairly. Negative impacts can be offset, similar to carbon dioxide offset approaches, by either the business or the customer. Offset resources and funds can be applied to local and global actions, that protect, preserve, and restore the natural environment

3. Supporting Assessment and Audit Frameworks for Human & Social, and Natural Capital

The Harmony Golden Ratio is inspired by Harmony principles as set out in the Prince of Wales' book Harmony: A New Way of Looking at our World, written with Tony Juniper and Ian Skelly. It draws on the UN Sustainability Goals, UN Happiness Reports, and aligns with leading edge developments in costing: environmental harm, social value, and social impact, they include:
- UK Treasury Department -Economics of Biodiversity
- UN System of Environmental-Economic Accounting (SEEA)
- Natural Capital Coalition and Social & Human Capital Coalition
- Doughnut economics - a visual framework for sustainable development
- Tony Juniper, Chair of Natural England
- KPMG – True Value
- PwC - Total Impact Measurement and Management
- Environmental Profit and Loss accounting
- Rebecca Henderson, Real Cost Economics, Harvard

4. Beyond CO2 Neutral!

The Harmony Golden Ratio sets a financial value to the Total Impact an organization, product, or service has across Human, Social and Natural Capital.

We are setting an aspiration for industry, to go “Beyond CO2 Neutral”.
While Carbon Dioxide emissions leading to climate change is a significant component of harm and must be addressed, there are other, more powerful climate changing gases such as nitrous oxide and methane, being released through human industrial activity, produced by fossil fuel use and extraction, and farming. With additional harm through air pollution, through ozone depleting chemicals, transport and traffic particulates, and industrial activity directly impacts upon human and biological health. Plastics, fertilizers, and waste from our farmed and urban environments ends up in our rivers, lakes, and seas. The accumulated of waste, by-products and intensive farming destroys habitat and biodiversity of both land and sea.
A focus on Carbon, is a first step, but it is a limited understanding of our total global negative impact, and with so much CO2 already released in the atmosphere and harm done to habitats and biodiversity, a focus on Carbon Neutral alone, is too little too late.

5. A Partnership between Academia and Business

The Harmony Golden Ratio is the work of academics and industry advisers working at the University of Wales Trinity Saint David (UWTSD) to develop a unique measurement tool developed specifically for travel, tourism and hospitality businesses looking to reduce their harmful environmental impact and to positively embrace a more sustainable way of business for the future.

Developed in line with the established concept of Harmony as a blueprint, The Harmony Golden Ratio is the brain child of Leo Downer who has worked in strategy and delivery, for government and charities, improving heath and community safety; and Nicki Page who have over 30 years experience working in global wellness tourism and hospitality, and Nick Campion of UWTSD.

Following on from The Harmony Debates virtual book launch in October, which gathered panelists from across the business, government and academia who have written on their support for the philosophy of Harmony as a blueprint for a better more sustainable world, there have been calls for urgent change from governments, with businesses and industries around the world adding their voices to the growing chorus globally for a RESET.

The Harmony Golden Ratio was developed by TLC in consultation with professionals in sustainability, global hotel brands, health, community safety, education, transport, and government. It identifies a tourism destination that has an authentic commitment to sustainability and the planet.

6. Intergenerational Equity is a Foundation for Sustainable Development.

The principle of intergenerational equity has deep roots in cultural and religious traditions, including, Islamic, Judeo-Christian, Asian, non-theistic traditions, African customary law, and Native American traditions.

The Well-being of Future Generations, Wales 2015, Act (securing future-justice, for the well-being of current and future generations), is a progressive example where intergenerational principles have been passed into statute.

UNICEF With respect to intergenerational justice, the idea is that present generations have certain duties towards future generations, climate change raises particularly pressing issues, such as which risks those living today are allowed to impose on future generations, and how available natural resources can be used without threatening the sustainable functioning of the planet's ecosystems. Moreover, when one talks about the rights of future generations this inevitably seems to raise the issue of how to balance the rights’ claims of those alive today against the rights’ claims of future generations. climate-change-and-intergenerational-justice

An element of intergenerational equity is that (of resources, habitat, ecosystems) diversity provides flexibility to future generations and provides the capacity to achieve their own goals in the way that they define.

7. Why Tourism

Tourism provides 10% of World GDP (UNEP) And 8% of Climate Gasses (Nature)

“Tourism has been described as the world’s largest transfer of resources from rich to poor, dwarfing international aid,” BBC
“the largest voluntary transfer of cash from the rich to the poor, the ‘haves’ to ‘have nots’, in history”. Even if one allows for considerable “leakage” Guardian newspaper

UNWTO “The sudden fall in tourism cuts off funding for biodiversity conservation. Some 7% of world tourism relates to wildlife, a segment growing by 3% annually. The impact on biodiversity and ecosystems is critical. In many African destinations, wildlife accounts for up to 80% of visits, and tourism revenues enable marine conservation efforts. Several examples of community involvement in nature tourism show how communities, including indigenous peoples, have been able to protect their cultural and natural heritage while creating wealth and improve their wellbeing.

8. Why TLC Harmony

- Sustainability is such an important outcome of Covid , I am , therefore, ready to support TLC , as they strive to support a sustainability position of tourism development in leaping forward to protect our environment, our societies and our economies and thus sustaining life on earth. Taleb Rifai, Former Secretary General UNWTO

- Maldives’ economic dependence on tourism makes it absolutely essential we continue to focus on sustainable tourism development, whilst we embark on nationwide tourism expansion initiatives and celebration of our tourism industry’s Golden Jubilee in 2022.
We endorse the TLCs sustainable tourism initiative, Reset Tourism Sustainably
(Minister of Tourism, Maldives)

- TLC Harmony Wins the 2021 UK Enterprise Award.

- “Thank you so much for sharing these inspiring documents” “HRH is very eager to explore .... meaningful collaboration" Jennifer Jordan-Saifi, Household of The Prince of Wales & The Duchess of Cornwall

- “The work you have done to incorporate the Harmony principles is incredible” Patty Clement, Sustainable Markets Initiative, Chief Operating Officer

- “Looking at something through a Harmony lens immediately opens the door to improved performance and greater Harmony. Taking waste management as an example in a resort setting enables guests to understand the effect of consumption, its value, costs and local opportunities including local leadership and education - such as food waste composting use on the resort estate. Other opportunities would likely be directed to reducing pollution such as specific collection and management of plastics. Looking at management systems and working towards positive outcomes locally has a wider and longer-lived effect at the resort and in guests and employee thinking leading to greater customer engagement and community leadership”. Robert Ryan, Director, Ryan Resources Ltd (Sustainability in Infrastructure)

“Absolutely amazing.” Professor Nick Campion, , Harmony Institute, University of Wales, Trinity Saint David

- As a materials expert for over 30 years specialising in admixture building the tallest and longest and airport developments in the world, I applaud the work of TLC and the aspirations for the Golden Ratio to protect people and our planet. Green technology in concrete recipes is continually being upgraded and refined so we in the construction and development phase can align to a world imperative. A Page. SIKA Technical Management (Construction)

“The UK Hospitality Industry must act responsibly and do everything possible to support Government achieve its sustainability targets, I am looking forward to supporting TLC's commitmnet to global hospitality and tourism sustainability at their RESET Tourism event”. Harry Murray MBE, Chairman Lucknam Park Hotel & Spa & President HOSPA, The Hospitality Professionals Association

“We are delighted that Harmony is supporting Go Gloucestershire and the Visit Gloucestershire Partnership’. Tourism is vital to the Gloucestershire local economy, we want to maintain our wonderful offering here in the Cotswolds and surrounding areas. We involve all our partners in the sustainability programmes our organisation has in development, it has never been a more important time for us to unite, collaborate and share best practice.” Steve Gardner-Collins, Visit Gloucestershire Partnership

Covid has made us all think about how we can reorganise our world to make it more equitable and I am so pleased to see this solution for sustainable tourism. I’m delighted to support from within Wales, TLC with their equitable approach to People. Planet. Nature and community, at Reset Tourism Sustainably. Dawn Davies. Consultant and Entrepreneur, Wales.

More about us in the Discussion Forum

We are proud to have worked with:

Including Governments and National Ministries across the Gulf, Europe, Asia, and Africa

and many more

Founders and Team

Nicki Page

Co-Founder (Tourism Marketing Hospitality)

Nicki is a marketing and public relations titan. Her finely honed experience at blue chip corporates like leading advertising agency Saatchi & Saatchi and Marriott Hotels and Resorts is matched by her integrity and sensitivity to global cultures. Her influence has created a network of the foremost decision makers across Arab, South & South East Asian and African nations and she’s keenly negotiated the success of world-leading tourism and prestige destinations from Jordan to Malaysia, South Africa to the UAE.

Nicki has a deep understanding of promoting worldwide high quality health and wellness resorts; unparalleled insight into the role women have in influencing health, wellness and travel decisions; and an established, trusted business presence in Asia and the Middle East that includes a client list of ruling families, CEOs and top companies.

Leo Downer

Executive Director/ Co-Founder

Leo's experience spans 30 years of developing public health and community safety services in the public, voluntary and private sector. He has worked strategically in the improvement of health, wellbeing, and safety nationally and internationally.

From General Practitioner Coordinator with the Maudsley NHS Trust, to Head of Drug and Crime Reduction in the Government Office for London; developing Social Impact financial models with the UK Treasury; to Business Manager for counter-terrorism in the UK Home Office HQ Strategy and International Directorate; to Group Director of Business Development and Communications for the Social Interest Group,
Leo’s innovative, cost modelling and strategic approach, has founded new health approaches, transformed sustainability paradigms, and led government operations and national delivery.


Taleb Rafai former Director General of the UN WTO


Taleb Rifai served as the Director General of the UN World Tourism Council from May 2009 to 2017, previously he had served as the Deputy Secretary-General of the World Tourism Organization (UNWTO). He has been instrumental in leading Travel and Tourism's contributions and responsibilities in a rapidly changing global scene.

Previous roles have included: Professor of Architecture at the University of Jordan in Amman, Head of Jordan's Economic Mission to Washington DC, Minister of Jordan for Planning and International Cooperation, Ministry of Jordanian Tourism and Antiquity, CEO of Jordan’s Cement Company, President of the Amman School for Tourism and Hospitality His Current Positions include:
- Advisor to TLC Harmony Sustainability in Hospitality and Tourism Development
- Member of Advisory Council - Air B&B
- Ambassador - World Travel & Tourism Council (WTTC)
- Member of Board of Trustees - Mediterranean Tourism Foundation (MTF)
- Patron - African Tourism Board (ATB)
- Chairman - International Institute for Peace Through Tourism (IIPT)
- Chairman - The International Tourism & Investment Conference (ITIC)
- Chairman - United Nations Institute for Training & Research (UNITAR), CIFAL Malaga
- Co-Chairman - International Tourism Resilience & Crises Management (ICTRCM)
- Vice Chairman - Board of Trustees - Middle East University (MEU)
- Vice Chairman - International Sports & Tourism Organization (ISTO)

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Dr. Mahendra Shah

Non Executive Director

Dr. Mahendra Shah has had over four decades of international appointments in the UN, World Bank, Public and Private sector including, sustainable development, systems science and systemic policy, climate change, food security, famine emergency, and international negotiations.

He prepared the Agenda 21 Rio1992 Earth Summit summary report. He was co-authored 2002 Joburg WSSD “Climate Change and Agricultural Vulnerability”, 2000 co-authored World Bank Book “Food in the 21st Century- from Science to Sustainable Agriculture. Realizing that there can be no sustainable development without sustainable human beings since 2005 he has focussed on holistic wellness, lifestyle transformation, and sustainable tourism at Zen Resort Bali –


Dr Diane A Dumashie FRICS, CEDR, APM, BSC


Diane currently serves as Vice President of the International Federation of Surveyors, and is a Trustee of Lionheart, the RICS benevolent Fund. Her previous board experience includes member of RICS Governing Council, founder and chair of the FIG, Africa Regional Capacity Development Network, Property Director Scott’s Hotels, UN Habitat Advisory Group on Gender Initiatives (AGGI), and over many years a member of a number of RICS regional, faculty and local boards as well as attendance at international expert group panels.

She holds a Doctorate in Land Policy Planning & business strategy in Coastal Area Management and a BSc degree in Land & Property Management. She is a Fellow of the Royal Institution of Chartered Surveyors and an accredited member of the Centre for Effective Dispute Resolution (CEDR).
Diane is deeply involved in water and coastal resources projects with a focus on regeneration, water related projects and water rights.


Professor David A. Kirby


Professor David A Kirby, BA. Ph.d. - Co-founder: Harmonious Entrepreneurship Society. Is a UK academic who pioneered the teaching of Entrepreneurship in the UK and internationally and was awarded, in 2006, the Queen’s Award for Enterprise Promotion for his research, teaching, training and consultancy in the field.

He has been a Vice President and Director of The International Council for Small Business and a Director of the UK Institute for Small Business and Entrepreneurship, in addition to being a Visiting Professor at the Henley Management College (University of Reading) and the University of Loughborough, and an Adjunct Professor at the University of South Australia and the University of Tehran.
He holds Fellowships of The Royal Society of Arts, the Institute of Business Consultants and the Higher Education Academy.


Prof. Dr. Willy Legrand


Dr. Willy Legrand is Professor of Hospitality Management at the IUBH International University of Applied Sciences in Germany.

Prof. Dr. Legrand is the lead author of Sustainability in the Hospitality Industry: Principles of Sustainable Operations. He is the lead author of Social Entrepreneurship in Hospitality: Principles and Strategies for Change featuring best practices with industry cases.
Also the Guest Chief Editor of the Hotel Yearbook Sustainable Hospitality 2018 and 2020 Special Editions. Prof. Dr. Legrand chairs the HospitalityNet World Panel on Sustainability in Hospitality.

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Dr Natubhai Shah MBE MBBS PhD


A retired UK medical doctor and a Chair/ CEO of the Jain Network, whose latest project is the creation of the new unique development of the Jain Centre based in Colindale, London.

Dr Natubhai Shah is a retired medical practitioner, PhD in Jain religion; author of Jainism: The World of Conquerors 2 volumes and visiting professor at FCVG Antwerp. He was the main force in the development of the Jain Centre Leicester and is now involved in developing Jain Centre London. He holds many posts in Jain and Interfaith Organisations, is the Chairman of Jain Network and Council of Dharmic Faiths UK. He represents Jainism at the highest level and was chosen ‘Man of the Year’ by the American Biographical Institute in 1991, was honoured as ‘Jain Ratna’ by the Prime Minister of India in 2001, had invitation of private lunch with the Queen in 2001 and of Royal wedding on 29/04/11.


Tom Ireland

Young Professionals Ambassador

Born in Cardiff, Tom Ireland-Life is a 22 year old young professional currently working for KPMG in Canary Wharf.

Tom previously captained Wales at rugby before moving to Rugby School on a full William Webb Ellis scholarship. He then spent four years studying Politics and International Relations at the University of Bath whilst spending a year working in Brussels as a Communications Officer for the British Chamber of Commerce.
Tom currently holds a position has Chair of the Alumni Committee at the British Chamber, and remains committed to promoting sustainability in the things that he does - in the personal and professional sphere.


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