Beyond Gross Domestic Product – Making Nature Count

The UN’s decision to promote the assessment of natural capital as a way to understand a nations/ regions wealth beyond GDP is extremely welcome.

Countries and destinations seeking to reopen to tourism need to price into their destination, the value of their gorgeous natural places, their culture and their heritage.
This adds a price premium to a destination, but we know luxury and responsible travellers are happy to pay this premium when they know your destination puts that back into the environment, and protecting and preserving your heritage.

#sustainability #biodiversity

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