Sustainability and ethical accreditation schemes based on membership or consultation fees have a vested interest problem.

A recent article by the Independent newspaper revealed that a ‘Red Tractor’ farm animal welfare UK accreditation scheme, had certified a farm that has been severely mistreating and abusing its pig livestock.

With recent revelations from ‘Seaspiracy’ from Netflix, revealing ‘sustainably fishing’ accreditation was a bit of a sham, we are left wondering how much accreditation for sustainability or ethical products actually means.

Where accreditation is linked to membership or consultation fees, there is a vested interest in the accreditation company aligned with its associated industry. Also where there are hundreds of variables being assessed, the very simple important outcomes can be missed, a bit like that old saying; “didn’t see the wood for the trees”, or as we used to say in hospitals “the operation and procedure were a complete success. Alas the patient died”. These mixed metaphors remind us to keep it simple and keep the focus on the priority outcomes.

I would propose that for accreditation to work, accreditation needs to severe the funding link from the aligned industry, either in consultation and accreditation fees or membership; and also ensure clarity and transparency in the outcomes you are seeking to achieve.

That position is not going to go down very well out there I know, and you would think that as a person developing an outcome framework for sustainable tourism and travel, I would be less critical, but if you think tactically and strategically, and outcomes are important, you can clearly see there is a vested interest flaw in the current funding model.
We know that the accreditation sector is “not going to bite the hand that feeds it”. So I suggest we identify other ways for accreditation to be funded.

So we ask the consumer to pay. You like it, you enjoyed it? You’d give a waiter or waitress 12 to 15% extra in a gratuity just for smiling nicely at you. How about you say “thank you ecosystem” for that lovely experience, here’s a 10% tip because I’ve not really paid the True Price (and been subsidised by environmental erosion) for that gorgeous natural experience.

Kind of makes sense doesn’t it.

I can be a sustainable flyer darlings…. Because I’m worth it!

“The commonplace occurrence of flying is being increasingly questioned for climate reasons: a single long-haul flight generates more emissions than many people around the world produce in a whole year. Aviation is the mode of transport with the biggest climate impact, and who flies and who doesn’t is very unevenly distributed”

TLC Harmony are not here to dump on the rich, yes, they probably cause the most harm by being uber consumers and flying the most. But we are saying, “you are wealthy enough to pay the True Price of your consumption and harmful impacts”. And if you’re not doing so then your being a bit, well there’s no other way of putting this, bloody stingy.
Sustainability can be afforded by the wealthy, infact it should be the mark of wealth. “I can be sustainable darlings…. Because I’m worth it!”

TLC Harmony RESET Tourism Sustainably – Agenda & Speakers 25th May 2021- 8.30am UK time

The Live Event recording is now available on this link:

Many thanks to those who supported the event!

Living African Forest Elephants are worth $1.75 US dollars, by contributing to Natural Carbon Capture and fighting Climate Change…. says International Monetary Fund

“1.1 million Forest Elephants once roamed the central African rainforests, but deforestation and poaching have diminished their population to less than one-tenth their former number. They likely face extinction unless action is taken.”

“Although there is virtually no ecotourism in the central African rainforests, for both geographic and political reasons, African forest elephants contribute something of tremendous social and market value. As it turns out, these elephants fight climate change by contributing significantly to natural carbon capture.”

The increase in carbon storage caused by forest elephant activity is huge. If we then take the total value of the service provided by African forest elephants and divide it by their current population, we find that each elephant is responsible for service worth more than $1.75 million. Comparatively, the ivory of an elephant killed by poachers fetches only about $40,000, so it is clear that the benefits from a healthy and thriving elephant community are substantial.

How African Elephants Fight Climate Change – IMF F&D

The analysis above looks mostly at Carbon Capture, but if we add the full range of natural and biodiversity impacts these Forest Elephants are worth even more than the $1.75 million figure stated in their research.

Nature is worth more protected and restored, and we should pay to do so.

We at TLC are working to ensure customers and guests know what our biodiversity, climate and culture are worth, and put it on the bill, so that:

“If you use it you pay for it “.

“Plus a tiny bit more to help Restore”

We welcome Zen Resort Bali to RESET Tourism Sustainably

Mahendra Shah, 1st President Director at Zen Resort Bali, Sustainable Development and Inclusive Business Consultant, University of Cambridge, Zen Resort Bali reports that:

Human Holistic Wellbeing, physically, mentally, emotionally and spiritually is the pathway to sustainable development in Harmony with Nature. 

The World has been and continues to be driven by Economics.  Time to embrace the fact that human wellbeing in all aspects including Nutritionally Balanced food consumption, Health Care and recreation including Tourism and Travel will no doubt largest economic sector in the Global economy.

Select the wellbeing sustainability pathway, and start the Walk, One Step at a Time to the Destination, a secured future for all inhabitants of Planet Earth.”

Mahendra Shah, 1st President Director at Zen Resort Bali, Sustainable Development and Inclusive Business Consultant, University of Cambridge, Zen Resort Bali

You can hear more from Mahendra Shah, the 1st President of Bali Zen Resort on the 25th May 2021, (starts 9am GMT), Register to get the details and agenda when they are released

Bhutan the worlds only Carbon Neutral Nation will be joining TLC at RESET Tourism Sustainably


It s a real pleasure to confirm that Bhutan, the only Carbon Neutral Nation in the world, is joining TLC on the 25th May 2021 for the RESET Tourism Sustainably summit. We look forward to exploring how tourism worldwide can learn from their example

Make sure you register your interest early

UNWTO Sustainable Tourism – TLC supports the measure and implementation of the UN Tourism Sustainable Development Goals

Sustainable Tourism should:

  1. Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity.
  2. Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance.
  3. Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.

The TLC assessment of biodiversity, people and climate supports the UN SDG’s and aligns with the UNWTO Sustainable Development aims. We do this by identifying the value of tourism assets across people, biodiversity and ecosystems, locally and nationally. Then identifying how visitors and guests can directly contribute to the protection, restoration and preservation of ecosystems; positive social impact, culture and heritage.

Our True Value approach differs from Carbon Offset, because we go beyond Carbon to assess the full range of greenhouse gases, and we account for the cost to ecosystems, and ringfence for nature that which is coming from and impacting nature. So biodiversity loss or impacts should be funded towards biodiversity restoration and protection either locally or globally.


Sustainability is such an important outcome of Covid , I am , therefore, ready to support TLC , as they strive to support a sustainability position of tourism development in leaping forward to protect our environment, our societies and our economies and thus sustaining life on earth. Taleb Rifai, Former Secretary General UNWTO


” Tourism is a genuine driver of solidarity and development. Let us all fully harness its power to bring people and communities together” Zurab Pololikashvili, UNWTO Secretary-General,

Indigenous peoples worldwide protect and sustain 80% of the world’s biodiversity,

Constituting only 5 percent of the world population, indigenous peoples nevertheless are vital stewards of the environment. Traditional indigenous territories encompass 22 percent of the world’s land surface, but 80 percent of the planet’s biodiversity.

“Small farmers and Indigenous people are more cautious with the use of land. For Indigenous caretakers, land use isn’t premised on a return of investments; it’s about maintaining the land for the next generation, meeting the needs of the present, and a respect for the diversity of life.” Guardian

FAO – News Article: 6 ways indigenous peoples are helping the world achieve #ZeroHunger